Imagine a customer sitting in a good bar, the service is good, the lighting is perfect, and the bartenders are friendly. Everything seems perfect but the guests do not feel at home. Without the right music, all your efforts to improve customer experience may go to waste.
Music has a big impact on the mood of your guests. Your choice of music should match the theme and ambiance of your bar. It should encourage them to have fun and keep drinking. Your choice of music is just as important as your choice of interior décor.
Note that good music is subjective. What sounds great for one person may not appeal to another. Consider the preferences of your target clientele when making a playlist. Different types of music are appropriate for different crowds.
Consider the gender, social status, and age group of your target market. If, for example, your bar targets lots of young people, consider using fast and upbeat music. If you target a professional crowd, low tempo music is great. It sets the mood for relaxation after a long day at work.
1.Beware of the Quality
The quality of your music should be great regardless of the genre you choose. It is useless to have up-to-date music if your guests can’t listen to it. Invest in high-quality speakers and accessories.
2.Be Original
Online playlists may be convenient but they get boring. If you can find a playlist online, chances are that your guests have already listened to it. It can get awkward when your music suddenly stops because of network disruption. Use playlists that are unique and saved on MP3 devices.
You can gauge the effectiveness of the music by checking your customer feedback.
3.Watch the Volume
Do not drown other aspects of your bar with loud music. The music should remain in the background. The main focus should be on your menu. Excessive noise reduces the enjoyment of drinking. Know the right time to amp things up. If plenty of your guests are standing or chatting, it is okay to increase the volume. Even then, you should keep it to a reasonable level.
4.Embrace Variety
Too much of the same music can get boring. Embrace variety to keep your guests excited. Music that is perfect for one customer may not be appropriate for another. The variety will help you keep everyone happy. Change the music to suit different moods. Play slow-paced music early in the evening and fast-paced music towards the end. If you have plenty to choose from, you can keep your customers happy throughout the night.
5.Learn Music Psychology
Most people associate high music notes with sweetness. They associate deep notes with bitterness. Use music to create different moods. When you want to encourage sales, avoid loud music as it diminishes people’s willingness to drink.
Work with a bar design company to come up with effective design. Dawnvale, for example, has plenty of experience. They can help you design a commercial bar and improve profit.
